SELLING A HOME VS SELLING A ROLEX, BOAT OR GUN

Most of us have sold an either car or gun or piece of jewelry in the past. The natural way to price those is at the higher end of what we expect knowing that people will negotiate. Pricing at home can be a slightly different dynamic. The reason being that, for whatever reason, every different price point will expose us to a different set of buyers. Most people are looking up to a certain price point. Whatever price point that is. Usually if they don't find what they want, at a certain price point they will adjust the price point, but at any given time, they're looking up to a certain price point.

This is for at least two reasons. The first is that searches are very automated. Whether someone has a search set up in zillow, realtor.com or whether their agent has a search up for them on the MLS. They get homes sent to them when there is a new listing or when the price of a home is lowered and it is suddenly becomes in their search criteria. The second reason is that when a buyer tells their agent she is looking up to a certain price point the agent doesn't feel too comfortable sending more expensive homes because its either sounds like the agent wasn't listening to what the buyer  said, or that the agent is simply trying to sell them a more expensive home.  

I sold the car in the pic 13 years ago…but the best way to sell that has nothing to do with the best way to sell a home.